Monday, June 15, 2009

Int’l food food-drink brands coming to Vietnam


Many foreign food brands are coming to Vietnam. According to recent market surveys, Vietnamese consumers are gastronomes of imported food and drinks.

Coffee of industrial age
8am, the Gloria Jean’s Coffee on Dong Khoi Road, District 1, HCM City was nearly full of customers. In a modern, open space, customers came to the bar counter to get their drinks and returned to their table with a newspaper in their hands.
Gloria Jean’s Coffee is a famous coffee name with two cafes in Hanoi and HCM City. The special thing of Gloria Jean’s Coffee is its self-service style. Coming to this café, customers select and serve their own food and drink and Vietnamese customers seem to love this way of service.
“Self-service is really good because I’m not disturbed by any waiter,” singer Le Hieu, a customer of Gloria Jean’s Coffee writes on his blog.
To create a ‘clean’ atmosphere, no smoking is a rule in Gloria Jean’s Coffee. The impression that this café brings to its customers is the special taste of its coffee.
Besides traditional coffee flavours, this café also offers its customers coffees which are processed from coffee beans and flavours. At each period of time, this café processes some special drinks to sell at soft prices. For example, Hula Cooler is a major drink, which is made from pineapple juice, lemon juice, fresh milk and fresh ice-cream.
Gloria Jean’s Coffee is a famous coffee brand which appeared 30 years ago in Australia. Gloria Jean’s Coffee is in more than 30 countries, aiming at young and active customers.
If Gloria Jean’s Coffee aims at the young, the Molinary brand, on Le Duan Road, District 1, HCM City, focuses on families and office workers.
With a classical atmosphere, decorated like cafes in Italy around several decades ago, customers of Molinary can both enjoy the European flavour coffee and the café’s luxurious internal decorations. Molinary only uses Arabica coffee.
Molinari is one of the oldest coffee brands in the world, which was born in 1804 in Italy. Different from Gloria Jean’s Coffee, Molinary is the favourite destination of office employees. The specialty of Molinary is Espresso coffee with seven flavours.
East-West mixture
Tous Les Jours on Hai Ba Trung Street, District 1, HCM City, has just been operating for two months but it has become a favourite address of many customers in HCM City. This is a fresh cake shop franchised from CJ Food Villen brand of Korean’s CJ Group (with 800 shops in the US, the Republic of Korea and China).
Cakes there have three-day expiration date but at the end of each day, all left cakes are transferred to Italy), ginseng cakes, etc.
The kitchen is open for customers so they can see with their eyes how cakes are processed. Apart from fresh cakes, this bakery also sells ready-prepared drinks for busy people, plus one kind of cake.
Located on the first floor of a building on Dong Khoi Road, District, HCM City, Sushi Shop is decorated like other restaurants on the street with artificial windows, electric poles, etc. The restaurant sells Japanese cuisines rolled in rice, Japanese soup, sake wine, sushi pizza, etc.
With a rapidly growing economy, Vietnam has become a destination for many foreign food brands from Australia, Italy, Korea, Japan and perhaps many others in the future.
Source Vietnamnet

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